A unique location dedicated exclusively to the profession of sales and our primary objective from day one, has been to redefine the parameters governing sales team performance. Our contributors have been carefully chosen and each one brings a unique element of expertise and experience, which allows us to provide a constant supply of “best of breed” resources, all refreshed daily.

JF Initiatives remains totally committed to continually raising the bar in terms of sales team performance by delivering world ­class resources, which are freely accessible to everyone, everywhere.

Featured Books

The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X Kindle Edition

Shawn Casemore

The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable [ More Here ]

Customer Improvement Selling

Katarina Coppé

Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts provides technical experts with a clear rationale and practical strategies to unlock their commercial potential. In my book, I provide Insights from behavioural science, commercial best practices and my own international [ More Here ]

Flexible Leadership: Navigate Uncertainty and Lead with Confidence

Kevin Eikenberry

Become a more flexible leader in today’s unpredictable world with a revolutionary approach to applying leadership skills—while remaining steadfast in proven principles and your values. Despite the billions of dollars invested every year into leadership development, leaders aren’t collectively becoming [ More Here ]

Featured Contributors

Britta Lorenz

Britta Lorenz, an Associate at Growth Matters International and Founder of BeHuman, specializes in enhancing sales execution and unlocking human potential. She is adept at boosting sales team performance with ... [More Here ]

Shari Levitin

Shari Levitin is an energetic, wickedly funny sales guru, who helps sales teams bridge the gap between beating quota and selling with an authentic heartfelt approach.  As the founder of ... [More Here ]

David Mattson

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. ... [More Here ]

Latest Interviews, Videos & Podcasts

The Three Incorrects with Steve Reid

Paul Fuller at Membrain

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Reid, CEO and founder of Venatas. With over three decades of experience in [ Listen Here ]

Helping Buyers Choose with Confidence + The Framemaking Sale

Mark Hunter

Selling isn’t about teaching customers something new, it’s about helping them believe they can move forward. Welcome Brent Adamson and Karl Schmidt of ‘The Challenger Sale’ and new book, ‘The [ Listen Here ]

What is the Biggest Secret to Giving Feedback – Remarkable TV

Kevin Eikenberry

Giving feedback is one of the most important responsibilities we have as leaders. And yet, it’s also one of the trickiest. If you’re like most people, you’ve had feedback conversations [ Watch Here ]

Where in the World will you go today?